Sometime in the last year or so, Columbia added a Master of Science in Fundraising. It’s a 4-year night program that allows you to work full-time. As a Stanford grad who was not happy with the other options were (University of Indiana, NYU) I was excited to see a great school like Columbia offer a master’s in fundraising. I was even more excited to see that one of the mandatory classes was BUSI  K4010. Managing Human Behavior in the Organization.

It’s no secret that nonprofit organizations have a dearth of great managers. Fundraising in particular has this structure where, once you’re really good at raising money, your next promotion tends to be one where you manage people. But nonprofits rarely have the money to train good fundraisers in how to be good managers. So people who really have no business managing people wind up doing it, all the time.

My current manager is a good manager, and I tell her that a lot because I’m so grateful that I can’t help but gush about it. I think it actually embarrasses her. But to me it’s worth recognizing, because I and many of my friends raising money for different types of nonprofits have all experienced the misery of working for a bad manager. Most of these people aren’t purposefully awful; but they don’t know how to identify with and motivate their employees, have no people skills, and are generally afraid of change and content with the status quo. It doesn’t matter that they don’t intend to suck, the net result is the same – bad management, unhappy and unfulfilled employees, high turnover. And turnover is so common (the average lifespan of a fundraiser is 18 months per nonprofit) and such a hindrance to fundraising programs, especially in small development departments, that this is something we should be worried about.

So I am very excited to see Columbia cognizant of this problem and making a management class mandatory. I hope it has a hands-on component so that each student gets a chance to see good management in action. Of course it’s not going to solve the current industry-wide problems in funding that make management training impossible, but at least the future fundraisers will be schooled in it a bit before they can make someone else’s job a crappy one. Every master’s program in fundraising should include a similar course.

Columbia is making me rethink my “never move to New York” outlook on life….

So which group do I focus on?

• Subscribers?
• Individual ticket buyers?
• Prospects suggested by the board?
• The segment with the highest dollar value out in asks from the last appeal?
• The segment where we have the deepest relationships?
• How do we judge that last one anyway?

I think the answer is obvious: I shouldn’t guess.

For context, I began this job a couple months ago. I don’t have important institutional knowledge that longtime development directors do yet. But I still have to do the job and raise the money.

I should not guess at which segments to focus on.

If I had more time, I would interview my organization’s best, longtime donors – and my organization’s best new donors. I want to know how they became donors. Is there a common pattern or two that will emerge and help me figure out the most successful methods of identifying and developing donors for this theater – and in tough times, choose who to focus on and how to make the approaches?

I want to know:  Did they subscribe or buy tickets before donating? What was the vehicle for their first gift?  Their most recent gift?  How have they been involved since donating that first time?

I don’t have time to do interviews, analyze the results, and implement a course of action between now and June 30. But I can ask my other resource – my executive/managing director, who is a fount of institutional knowledge, to brief me on the answers to the questions above for 15-20 major or longtime donors, and make sure I’m not missing anything huge. I can’t get stuck in analysis paralysis right now. It’s too costly, especially for fundraisers, where time literally is money. I must do.

But interviewing my donors is now something I plan to embark on as a long-term project – and now that I have time to flesh out the concept of the donor interview, there’s so much more that I want to ask. Like:

What angles or marketing approaches that we use appeal to them? Is it the ones that staff and board think are appealing, or is it something else – something that we’re too close to the organization to see? Do they respond to our messaging about the art, or weathering the financial storm, or neither? Do they even care what we’re doing to fight the downturn? Are they annoyed when we ask for money by email if they usually write checks?

I think the answers to these questions could have implications for our fundraising far beyond the current economic crisis. I spend so much time trying to figure out how to motivate donors that sometimes I forget that some of them like us enough to let me flat out ask.

And you know that old fundraising adage…”If you want advice, ask for money. If you want money, ask for advice.” So maybe my long-term strategy will pay off in the short-term after all?

Fundraisers: what would you ask your donors in an interview about their giving – and how would you choose which donors to ask?

But I also believe being authentic is the right thing to do – no one wants to live in a world where the one thing they can trust others to do is put on a false front because it’s WORK. Like work is this thing that you need to stop being yourself to do. On the contrary, I think your work will be at its best when you are true to yourself, your personality, your patterns, and the way you build your environment to create success for yourself.

So I try to blog authentically too.  I almost did this blog anonymously, practically salivating over the potential opportunity to write about former asshole bosses and clueless foundations with as much snark and scathitude (I made it up, deal with it) as I wanted. But then I realized that wouldn’t help me connect with anyone. And after all, why I am I writing, if not to reach out and connect with other nonprofit workers and leaders slogging it out in the trenches/cubicles?

But the perils of putting your true self out there are many. I woke up this morning, opened up my Google Reader and followed a link to a shitstorm over at Penelope Trunk’s blog, Brazen Careerist.

Penelope (or Adrienne) is my inspiration when it comes to being authentic in my work and in my writing. I’ve written before how she’s been the cause of certain realizations of mine and how I think we’re very similar. She’s been a champion of letting go of the walls we build between us in the workplace, and of honesty and realism in work and relationships. I love her Twitter feed and Facebook updates and all the embarrassing minutiae she posts that most people would try to keep from others. She is a wildly successful person who lets it all hang out, for good and for bad, and I have the urge to do that in the worst way.

You can read the post and the comments and make your own judgment. I think she overreacted to @DavidDellifield’s comment about her kids, but I also know I would have done something similar, if not an exact reproduction of her response. It reminds me of the time I came home from spending the holidays with my parents to a handwritten proselytizing note in the mail from someone in a local evangelist Christian group and I went on a giant tear where I was going to write an anonymous note back to them and make them feel shitty for pushing their religion on me and invading my space. I had to be talked down from the ledge on that one, mostly by people on an internet community for Boston, where I used to live. Yikes.

Anyway, some people in the comments support Penelope, and some of them rip her to shreds and say they’re never going to read her blog again. They would be doing themselves a disservice, I think. Because she is just being herself. She doesn’t pretend that she is perfect, that life is perfect, that all children are angels who can do no wrong, or that your actual skills and competence in the workplace are more important than whether or not people like you. Penelope lives and writes in the real world, where people have difficult choices to make, way too much going on to always be able to prioritize well, or JUST CAN’T FUCKING DEAL RIGHT NOW for whatever reason. The people who are shitting themselves in the comments and unsubscribing must be perfect themselves, as they only seem to want to read posts or advice from a perfect person.

I posit that it doesn’t do us any good to live in “the should.” We live in “the what is,” not “the should,” and no one is perfect. That’s why I left fuck in the sentence in the last paragraph. In caps. Because, in real life, I swear. A lot. And swearing is fun, and it’s almost as fun to write fuck as it is to say it.

I wish I could email my past self Penelope’s current blog entry and frame it with a note to her. “Look at this,” it would say. “You don’t have to be a perfect little tabula rasa at work all the time, editing out all the best parts of yourself. Successful people don’t try to whittle away their personality or work around it. They find a way to harness it and be themselves. Do that and you’ll be golden.” I think I could have saved myself a lot of trouble then.

But I still have a lot to learn. I’m not perfect, and I’d rather seek sources of encouragement and wisdom from people who don’t operate under the assumption that we all are or even should be. I’d rather learn from someone like Penelope. Her imperfection is my inspiration.

Right now,  the Slog is doing  a series call Notes from the Unemployment Line, following the experiences of several individuals in different fields who have been laid off and are trying to stay afloat. Today’s installment rang a bell in my head about a potential upside to this down economy.

Sophia, the focus of the article, wrote about her interaction with a homeless pregnant teen living in her car.

Yesterday I limped my oil-hungry car past a teenage homeless girl, her hood pulled down low against the rain, her hand holding the requisite cardboard sign. The sign said: “Pregnant. Live in car. Need money for food and gas.” I couldn’t give her anything besides my Trader Joe’s Mixed Nuts, but I did feel blessed that I’m not in a situation like hers. And why is she not getting help somewhere?! Being unemployed and seeing all this stuff makes me want to go into social services.

Come to think of it, I see two potential upsides. First, the recession means that many people are accessing social services for the first time, or like Sophia, finally able to put themselves in the shoes of social service recipients. When they get back on their feet 6 months or a year or two years from now, they’ll have a much greater empathy for these folks, which is the starting point for them becoming a donor or a volunteer.

Secondly, people like Sophia are beginning to think about working in the nonprofit sector. There are so many barriers to being a happy nonprofit worker – low pay, long hours, minimal resources, the uncertainty of funding – that anything that motivates people to consider working at a nonprofit is a huge win for the sector – even if right now, we’re all complaining because our funding has gone down the toilet.

Keep it up, Slog. I hope someone else saw Sophia’s quote and thought about volunteering or donating to a social service organization because of it. I know I did. But then, I always am….

When I feel this way, it makes me think I may never have been fully and truly engaged at past organizations. I always did the work. But I really, really care about this place.

And it’s up to me to keep it open. That’s a scary, but ultimately empowering thought.